Mom And Us creates handcrafted sculptural candles—their e-commerce platform needed to reflect this artisan quality while driving sales. We built a visual-commerce experience optimized for conversion. Product pages feature large-format photography showcasing sculptural details, multiple images from various angles, scent descriptions, color and size variations, and customer testimonials building trust. Strategic bundle discounts increase average order values. Free shipping thresholds incentivize larger purchases. Mobile-responsive design captures social media traffic. Secure payment processing with multiple options reduces checkout friction. Backend inventory management prevents overselling handmade products. The platform has transformed their business—scaling from local markets to nationwide shipping, attracting design-conscious customers willing to pay premium prices, and positioning Mom And Us competitively in the home décor market through exceptional digital shopping experiences.